Get your business on the first page of Google in minutes

Copy-Writing has expertise and experience with the setup and management of Google Adwords campaigns. Adwords offers the greatest return on investment (ROI) for businesses needing a highly effective online marketing presence. We offer a personalised service and focus on helping small to medium-sized businesses to achieve online marketing success.


Pay Per Click (PPC) Advertising

Pay per Click (PPC) online advertising is crucial for marketing businesses, and is dominated by Google Adwords. It complements the results achieved by Search Engine Optimisation (SEO). Adwords is a remarkably effective and versatile direct marketing tool, which ensures maximum return on investment (ROI) from a marketing budget. Advertisers only pay when customers click on their online ads in the sponsored links of a Google search page.


Power of Google Adwords

Using Google Adwords, a business can appear on the first page of Google within minutes! Advertisers can use sophisticated cost management facilities and can precisely define target markets. They can also use online tracking tools to optimise their Google Adwords campaigns by refining ads and keywords targeted, based on the relative success of each campaign. This improves the Click Through Rate (CTR) and the number of conversions (sales) generated. A successful campaign is, however, dependent on carefully written and targeted ads, and the selection and management of keywords relevant to the ad, website and business.


Our Services

Small to medium-sized businesses do not have the time to master the intricacies of setting up a Google Adwords campaign, or for managing and optimising a campaign thereafter. We assist  by:

• Developing an understanding of your business and marketing objectives
• Setting up your Adwords campaign based on this analysis
• Considering your marketing objectives and writing copy for pertinent ads or ad groups
• Defining and refining appropriate and industry-specific targeted keywords and keyword phrases
• Adding campaign or ad group-specific negative keywords to improve your CTR and ROI
• Targeting and optimising landing pages on your website for each ad group
• Monitoring your campaign performance and continually optimising it by refining ads and various aspects of keyword use
• Generating reports on all aspects of your campaign as required

We customise our services according to your needs. Please contact Copy-Writing today for further information or a quotation!